At Create Advertising Group, our video game trailer editors in Los Angeles, CA are well aware of the do’s and don’ts when making game trailers. First impressions really are everything, so it is paramount that your game sneak-peek snags a viewer’s attention right away. Your trailer should have a sizzle reel that reveals some of its best parts, but still keeps your audience wanting more! When done well, a game trailer has the power to drive an emotion and pique interest within the first couple seconds. If you take too long to allure, then your viewer won’t be intrigued.
The structure of a strong game trailer is always the same, as it includes:
When it comes to the do’s and don’ts of crafting a gaming trailer, it’s important to keep these in mind:
DO: Focus Spotlight on Game Play
Viewers are watching your trailer so they can see what the game is like to play, which is why this is where the focal point needs to be. Aside from the introduction and call-to-action at the end of the trailer, the rest of the footage should be related to gameplay. Think of it like it’s a movie trailer, in which events are teased and viewers get a glimpse into the story, but they are left with curiosity to find out more.
DON’T: Rush the Process
It is possible that there’s a deadline for the game trailer, which a Los Angeles video game trailer editor from CA understands completely and can meet for you. However, the more time you have to let the creative process happen, the more attention is given to something you have already spent so much time and energy on. When choosing the right video game trailer editor, it is imperative that you pick someone who is innovative, dedicated, and has a knack for creating compelling content.
DON’T: Just Edit as You Go
There are specific strategies to use when creating a video game trailer. It is not advised that you edit-as-you-go, because then you don’t have some idea of the story you want to tell. The first step would be recording enough footage, more than you think you’ll need, so you have more freedom and mix and match later.
A Los Angeles, CA video game trailer editor from Create Advertising Group is ready to speak with you about your project needs, all you have to do is give us a ring today!