At Create Advertising Group, your friendly movie trailer production company in Los Angeles, CA, we understand how much of an impact a movie trailer must make. Frankly, a movie trailer can make or break the success of a film. If a trailer doesn’t snag people’s attention, then how likely are they to watch? The purpose of a movie trailer is to capture a level of interest that the film deserves. With how much work that goes into making a movie, it must be showcased in a way that draws an audience in.
A movie trailer is a marketing tool which highlights some of the best scenes from a movie, and with that hopefully draws in an enormous audience to come see it. The goal of a movie trailer is to captivate people quickly, so that it is memorable and viewers think about tuning in at their next leisure.
How “Trailers” Got Their Name
Previews for movies got their name as “trailers” because they were originally shown in theaters after another film was over. It became apparent that many audience members would leave a theater and not stay for trailers, so they switched it up and showed them beforehand as a way to get more people to see them. As a team member from our Los Angeles, CA movie trailer production company knows, when watching a trailer, viewers are often looking for:
Duration of Movie Trailers
Depending on the type of trailer needed, it may last anywhere from 15 seconds to 1-2 minutes. For example, theatrical release trailers are typically 1.5-2.5 minutes in length. Teaser trailers are usually 60 seconds, build excitement for the main trailer, and don’t reveal much in the form of plot since the movie has not been completed in post-production yet. TV spots, or television trailers, are frequently shorter and clock in at only 15-60 seconds on average.
Create Advertising Group
If you are looking for an eye-catching trailer that draws people into seeing your movie, then we’ve got your back. Our team can be relied on to make quality and alluring trailers so that your film is set up for success. We can’t wait to hear from you. To talk more about how our movie trailer production company in Los Angeles, California can help with marketing your movie, call Create Advertising Group today!
Movie Trailer Production Company Los Angeles, CA
When the lights dim, you know it is time to start the trailers and if you want to make a captivating trailer, then hiring a movie trailer production company in Los Angeles, CA is often a good step.
But why? Well, a captivating trailer is an integral part of your marketing process. It is your first impression, the introduction, and it is going to draw people into your movie. Which means that you need it to be good. If you are new to this, you may not know what it takes to make a trailer that brings people into the theatre later to see your film. Having a dedicated team that understands this can be the difference between falling flat and making a captivating trailer.
Tips on Captivating Your Audience
Below are some of the top practices you can do in order to make sure your trailer is captivating and draws people in.
Leave Your Audience Hanging
The last thing you want to do is give away your entire movie in your trailer. Some of the best trailers introduce the main characters, set up the central conflict, and end on a major cliffhanger. When you do this successfully, you create empathy for your characters and leave the viewers wanting to see how the conflict plays out.
Some trailers leave the audience in the dark about what the true plot is. This also works well as you get people craving to know what your movie is really about. You want your audience to be intrigued and want to come see your film with your trailer.
Cut the Logos and Credits
The trailer isn’t the place for these things. Yes, we want to give credit where credit is due, but that is for the end or the last cut. The logo of the company or distributor shouldn’t be the first thing someone sees, as that is going to get them to move on quickly. You need to keep people engaged and leave the logo and the credits for the end or even the final cut.
Use Teasers and Trailers
A teaser is a shorter cut of your trailer and it can be used to generate more interest in your movie. You can keep realising teasers over time to keep people engaged too. When you publish a fresh cut, it is another opportunity to build buzz about your project.
However, you still have to make sure you aren’t giving everything away. You have to get creative without spoiling everything. A teaser is a good place to put in more action-filled cliffhangers or even a call to action. If you have a sizable Instagram following, you can leverage the swipe up feature and get eyes on your trailer that way.
When it comes to making a trailer, you shouldn’t go at it alone. That is why talking to a movie trailer production company in Los Angeles, CA, is often a great step in creating a captivating trailer that will leave your audience wanting more.