If you are searching for an entertainment branding company in Los Angeles, CA that understands branding and social media strategies, then Create Advertising Group is probably perfect for you! Let’s face it, most people have social media. These platforms give us limitless ways to reach our audiences with content that resonates with who they are. When entertainment branding strategies are used mindfully, it can greatly boost a brand and result in increased popularity.
If there is one lesson you take from this today, it’s that personalisation must be a priority. People love unique, and you have to ask yourself what sets you apart from the rest, and then showcase that in the best way possible. Here are some tips, ideas, and best practices for entertainment brands on social media:
Understand Your Audience
Prior to doing anything else, you have to understand the audience for your entertainment brand. Market segment data can give you more insight into your audience, so you can then make a plan for expanding your reach further. A team member at our CA entertainment branding company in Los Angeles can help you gather target audience data if you aren’t sure how to do that.
With this information, you can figure out what social media platforms to use based on a younger or older audience. For example, younger generations are more inclined to use instagram or tiktok. By comparison, older generations are probably going to hop on facebook more often. You may want to create personas for each of your market segments, including:
Mix Up Your Content
Depending on your audience, it’s best to mix up your content so that you are targeting each, in addition to keeping things new and fresh. For instance, if you want to post videos, mix them up so that one day you have a slow-motion snippet, and another day there’s an interview, etc. Even with how visual social media is, written content like interviews and blogs with other party sites is influential to building that credibility and hype.
Interact with Your Audience
Don’t forget that one of the main words in “social media” is, well, social! So as you post content it will be equally important to interact with those who engage with you. People follow their friends, family members, producers, actors, influencers, movies, and more because they want to form a better connection through social media. If you focus too much on content but then forget why your audience is there in the first place (to connect with you!), then it’s a missed opportunity.
To talk with a team member at Create Advertising Group, call our entertainment branding company in Los Angeles, California now!