The Walk VR Experience – Siggraph 2015


We had another successful showing of The Walk Vr Experience at Siggraph 2015.  Only about 25% of people who tried the experience actually made it to the end of the virtual wire, and many people faced (and were conquered by) their fear of heights through our experience.

Gizmodo was on hand and reporter, Alissa Walker has the following to say:

The most popular experience was actually about a particular type of walking. It was made by PlayStation Magic Lab and Create® VR to promote the new Sony film The Walk, the Robert Zemeckis-directed film about Philippe Petit’s 1974 walk between the World Trade Center towers.

Yeah, we’re talking about tightrope walking.

“What if I fall?” You can hear me asking the designers. I meant virtually, in the experience. Would I get some kind of “game over”? But I quickly realized I asked the wrong question. I’m not scared of heights. But apparently I’m terrified of virtual heights. I couldn’t move.

I ended up taking a few wobbly steps. Then I screeched and went tumbling over onto the concrete floor.

I don’t think I hit my head, but as I stood back up something had definitely changed. I started to see the true possibilities of VR.

Since this was my first VR experience which caused me bodily injury, I thought hard about what had just happened. (Don’t worry—I was bruised but fine.) And I realized that the future of VR isn’t about sitting and pointing a peripheral into space. It’s about getting up and moving through those spaces. Being scared is important. Falling down is good!

Read the full article from Gizmodo here

Create VR will be kicking off the world tour of The Walk VR Experience late September.


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The Walk VR Experience


We’re excited to officially unveil our first publicly released Virtual Reality experience.  We teamed up with Sony Pictures to design a truly unique experience that puts you in the shoes of Philippe Petit as he attempts to walk a cable between the towers of the World Trade Center in 1974.

Please contact us for an in-person demo at our studio in Culver City.

Sony Computer Entertainment America LLC (SCEA), Sony Pictures Entertainment, and IMAX Corporation today are teaming up to deliver “Can You Walk the Walk?” – a virtual reality (VR) experience that puts you right out onto a high-wire walk between the towers of the World Trade Center in 1974. The demo will be presented on “Project Morpheus” (Morpheus) – a VR system developed by Sony Computer Entertainment Inc. (SCE) that takes the PlayStation®4 (PS4™) system to new levels of immersion and demonstrates the future of gaming.

“Can You Walk the Walk” will be on display this week at CineEurope in Barcelona.

Morpheus enables players to experience a sense of presence, where they feel as though they are inside the virtual world of a game, through high resolution visuals, advanced tracking, 3D audio technology, and the power of PS4. This unique VR system has been met with huge interest and industry enthusiasm since the unveiling of Morpheus in March 2014. Featuring a 5.7-inch 1920 x RGB x 1080 resolution OLED display, 120fps output, nine LEDs for accurate positional tracking with PlayStation®Camera, and a user-friendly design, Morpheus is set to launch as a consumer product in the first half of 2016.

In “Can You Walk the Walk,” Morpheus users can experience for themselves what it was like to balance in the immense void between the World Trade Center towers, the feat dramatized in the upcoming film The Walk. In the film, Philippe Petit (Joseph Gordon-Levitt), guided by his real-life mentor, Papa Rudy (Ben Kingsley), is aided by an unlikely band of international recruits, who overcome long odds, betrayals, dissension and countless close calls to conceive and execute their mad plan. Academy Award® winner Robert Zemeckis, the master director of such marvels as Forrest Gump, Cast Away, Back to the Future, Polar Express and Flight, again uses cutting edge technology in the service of an emotional, character-driven story. With innovative photorealistic techniques and IMAX® 3D wizardry, The Walk is genuine big-screen cinema, a chance for moviegoers to viscerally experience the feeling of reaching the clouds. It is also one of the rare live-action films that is a PG-rated, all-audience entertainment for moviegoers 8 to 80 – and a true story to boot. Already honored as the opening night of the New York Film Festival, The Walk is a love letter to Paris and New York City in the 1970s, but most of all, to the Towers of the World Trade Center.

Directed by Robert Zemeckis, the screenplay is by Robert Zemeckis & Christopher Browne, based on the book “To Reach the Clouds” by Philippe Petit, and produced by Steve Starkey, Robert Zemeckis, and Jack Rapke.

“Can You Walk the Walk” invites users to try Petit’s walk for themselves – stepping out onto the wire to make Petit’s historic pass between the towers. Petit trained for years to make his ‘coup’ possible; only in Virtual Reality is such a feat possible for the rest of us.

Sony Pictures commissioned the team at Culver City-based Create Advertising Group to develop and deliver the “Can You Walk The Walk” VR experience.

Commenting on the announcement, Dwight Caines, president, Theatrical Marketing, said, “‘Can You Walk the Walk’ is a thrilling experience. With Morpheus, now ordinary people can see what it is like to walk between the 140 feet between the World Trade Centers, over 1,300 feet up in the air. It’s one thing to imagine stepping onto that thin wire and quite another when that’s your entire frame of reference, as only VR can show. ‘Can You Walk the Walk’ gives a first-person look at something only one person has ever or will ever see, and it gives another layer of meaning to the motion picture experience that Robert Zemeckis is creating.”

“We’ve been thrilled with the reception Project Morpheus has received within the gaming community, and we look forward to giving a broader audience a chance to experience virtual reality from PlayStation,” said Phil Rosenberg, senior vice president, business development and publisher relations, SCEA. “VR is a powerful new medium, and ‘Can You Walk the Walk?’ demonstrates the potential for this exciting technology outside of gaming.”

“Not only is The Walk the crowning achievement of a master filmmaker, it is a once-in-a-lifetime motion picture experience, unlike anything you’ve ever seen before. That’s why we jumped at the chance to be a part of this campaign,” said Greg Foster, Senior Executive Vice President of IMAX Corp. and CEO of IMAX Entertainment. “IMAX is thrilled to be teaming up with Bob Zemeckis and our partners at Sony Pictures on ‘Can You Walk the Walk?’ as we support the delivery of this innovative virtual reality experience to a select audience.”

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2015 Golden Trailer Nominations Announced


Nominees for the 16th annual Golden Trailer Awards were announced with Create Advertising Group receiving nine nominations. Here’s a rundown on the nominations we received.

For Create® LA:

  • Fury – Drama Trailer
  • Get Hard – Comedy Trailer
  • Lucy – Thriller Trailer

For Create® London:

  • Get Santa – Foreign Animation Family Trailer
  • The Second Best Exotic Marigold Hotel – Foreign Comedy Trailer
  • Far From the Madding Crowd – Foreign Romance Trailer and Original Score
  • Suite Francaise – Foreign Romance Trailer, Lords of the Fallen – Best Video Game TV Spot

Congratulations to all the people who worked on these projects! Way to go team Create.

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2014 Key Art Awards


We have received some great news from the Key Art Awards selection committee. The following Create® entries have been selected as finalists in the 2014 Key Art Awards:
Lucy – Theatrical Trailer
Fargo – Television Spot “story”
Fargo – Television Trailer – “TCA”
Orange Is The New Black – Television  Trailer – “time”
Awesome job by everyone and congratulations to the finalists!



Ben & Jerry’s Comes to Create


What started as only a dream by Tristan, became a reality with the determined efforts of Tanner and constant tweeting, until B&J finally showed up at Create’s front door to serve us their newest concoctions. Huge thanks to Tanner!