3 New E3 gaming premieres from Create Advertising Group


2013  E3 was a busy one for us here at Create®.  We had 3 pieces premiere at the show, and 2 of them premiered live at Monday’s press conferences.

For Microsoft’s press conference, our Dark Souls II trailer showed, and based on the online buzz around it, the fans were hungry for it.  Seeing a piece utilizing our game capture team and editorial and graphics departments on the big screen was an absolute honor and we are excited to keep going with our work on the franchise.

Later the same day at the Sony press conference, our E3 Vita Presentation literally opened the show with Jack Tretton (President and CEO of Sony Computer Entertainment of America) speaking about the new Vita titles and capabilities.  It was pretty amazing to witness the full 11,000 x 1080 pixel display of our work, and we’re proud to add that to our live show graphic portfolio.

EA also premiered their new trailer for Command & Conquer: Generals 2 early this week.  Our in-house CG and Motion Graphics artists did an amazing job bringing the faction leaders to life, and the attention to detail really showed during the looping trailer on the big screen at EA’s booth for the 3 days of the show.

Last but not least, it was awesome to see both our Pac-Man and Project X-Zone trailers playing at the Namco booth.  Pac-Man featuring our game capture and motion graphics capabilities, and Project X-Zone featuring our custom CG environments.

Overall, we are excited and honored to have had such quality work show at this year’s E3.  Here’s to the teams that made this happen, and congrats to yet another successful E3 under all our belts!