After Earth

As our main characters showcase their courage and strength in After Earth, we have enjoyed the opportunity to flex our own creative muscles over the course of this campaign.

Working closely with the crew at Sony, we created a teaser that introduced the beautiful but dangerous environment featured throughout the story, and a trailer that dug deeper into the journey, juxtaposing calm moments with the explosive action to get viewers invested in the mission of our main characters. Working on these pieces got us excited about the movie and prepared us to dive into the TV campaign.